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Math During TV Commercials

The Annals of Cardiology No. 8 | Practicing Math During TV Commercials. In this week’s newsletter, Dr. Marshall gives his readers a sneak peak at one of the chapters in his upcoming book, Indispensable Heart. Read ‘A Parable of Statistics’ here…

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The Annals of Cardiology No. 8 | Practicing Math During TV Commercials

Are you bewildered by those TV drug commercials that claim a 50% reduction in risk of this-or-that disease?  You know what I’m talking about – the ones featuring some happy grandparent romping through the meadow with his grandchildren, having not had a stroke by virtue of taking the latest blood thinner. For relief you flip the channel to find the lawyer’s commercial for the same drug, telling you to phone 1 – 800 – SUE –  YOUR – DOCTOR  if you took it and bled. What’s a consumer to do?

To help make sense of these ads and understand the conflicting messages, I want to share an excerpt from my book, Indispensable Heart. It is a math lesson masquerading as a love story.  If nothing else, it will bring back school-day memories of your mother telling you to pay attention in math class, because you will use it your entire life.

To download the this installment of The Annals of Cardiology please click here.

To check out more of our newsletters, please visit the Archive.

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